LIFETIME ROCKET

Our mission is to help to inspire the re-establishment of the music industry. This time, in a more decent and fair form, where musicians and composers have freedom to create music, and sell it, in order to sustain a livelihood, without having to customize the music into segments to fit specific advertisements and all other market forces that has nothing to do with music. 
 

Music should again be considered to be a unique art form that can stand alone and make money on the strength of it’s own qualities and significance for the common good, and not taken hostage in a battle to sell all other products.

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We believe the music business has been destroyed by replacing music lovers in positions of power on record labels with ad men and businessmen. Executives across the music industry should support artists of great quality with the means, and time to take the projects to a higher level,

and the pay-off in return, will be far greater than the investment.

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This is what created the legacy of the pop and rock icons of the past - a combination of great artists and supportive labels - with a lucrative model rooted in the quality of the music. 

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These supportive industry people were replaced by people with skills in advertising and general business economics, who brought in crazy ideas that ultimately undermined everything. Musicians and composers were taken hostage when deals were made with web platform entrepreneurs, and record company's that allowed the music to be rented out, and with with very little payments to the artists - while the owners of the platforms became billionares from the deals they made with the record industry. 

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Physical record sales of music almost came to a complete stop and therefore no income for all the artists who live of making and selling music. As a result of that, most natural homegrown music is replaced with copy/paste pop-music in a format that has been designed to match the preferred allegory. 

 

In short;

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HOWEVER, ...